St. Augustine Beach, just southeast of the historic district around the St. Johns County Pier, has its own distinct economy of beachfront rentals, restaurants, and local services somewhat separate from downtown St. Augustine's tourist core. Businesses here often serve a mix of vacationers, seasonal residents, and a smaller year-round local base.
A website in this market benefits from clearly distinguishing itself from "St. Augustine" proper in both content and service-area setup, so it captures searches specific to the beach community rather than getting lost under the historic district's much larger search volume.
Because St. Augustine and St. Augustine Beach are often searched separately despite being neighbors, businesses that clearly identify their specific beach-area location tend to capture more of the searches meant specifically for them.