Fernandina Beach, on Amelia Island, built its economy on shrimping before growing into a resort and tourism destination, and its historic downtown is now home to boutique shops, inns, restaurants, and services that lean heavily on both visitors and a smaller year-round local base. A website here has to work as a first impression for out-of-town visitors while still ranking well for local, everyday searches.
Real photography of the historic district and waterfront, clear visitor-facing information, and fast mobile performance all matter more in a tourism-driven market like this one than in a purely local service area.
Because Amelia Island's tourist season drives significant seasonal search volume, a website and Google Business Profile that stay actively updated through the year, not just during peak season, tend to build a stronger, more consistent local reputation than ones that go quiet in the off-season.